How Store Brands Can Help You Save

How Store Brands Can Help You Save

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When you’re walking down the grocery store aisle, the options can be daunting. On one hand, you see name-brand products, with their eye-catching packaging and heavy advertising. On the other hand, there are generic items, which are often cheaper but not as well-known. Choosing store brands can be a wise way to save money without losing quality.

Private label products are manufactured by outside manufacturers, under the store’s brand. Often, these items are almost identical to their name-brand counterparts. The main difference? Store brands don’t include the high costs of advertising that national brands build into the price.

Many people assume that cheaper products are lower quality, but blind taste tests have shown that shoppers often can’t distinguish between generic brands and name brands. In particular when it comes to basic pantry staples like salt, the quality is virtually the same.

In the case of medicines, the core ingredients are regulated and must meet the same standards, so whether you’re buying name-brand pain relievers or generic pills, you’re getting the same thing at a lower price.

In additional areas like toiletries, it may seem a bit risky to try store brands, though you might be surprised. In case a product isn’t quite right, the savings can add up over time. Many retailers even provide return policies on their private-label items, eliminating the risk to try.

The important thing is that you can start small. Swap out a few staples initially—like baking ingredients, household items, or basic groceries. Over time, you may be surprised how much you’ve cut from your budget. By being open to store brands, you can make a big difference in your read more grocery bill without missing out on the quality you expect.

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